ROLE & CONTRIBUTION

For the vivo V70 FE launch, I developed key visual and campaign assets, translating the concept “Vivo Cada Momento” into a cohesive brand experience across product imagery, website design, motion assets, and retail executions, adapting global guidelines into localized campaigns for LATAM markets.

DELIVERABLES & EXECUTION

A multi-channel campaign system developed for digital, retail, and OOH executions.

Motion & Appearance Video

Developed motion graphics and visual sequences to communicate key selling points (KSPs), translating product features into dynamic visuals adapted for video, digital, and POSM executions.

KEY VISUAL SYSTEM

Campaign Concept & Typography

Developed and adapted a handwritten typographic style for the “Vivo Cada Momento” concept, reinforcing the emotional positioning of the campaign. The custom lettering was designed to convey a more personal and human tone, enhancing the connection between the product and everyday experiences across all touchpoints.

OOH Key Visual

Instore Key Visual