A multi-channel campaign focused on elevating portrait photography

Led the development of motion graphics and an animated KV system, tropicalizing the global campaign for LATAM markets. Created and adapted campaign assets across OOH, DOOH, retail, and social, along with video materials including TVC and retail animations. Focused on clear visual storytelling to highlight camera performance and strengthen product positioning.

Appearance Video V60 Lite

Motion graphics, tropicalization, and animated KV system designed to deliver a clear, engaging user experience across retail, social, OOH, and DOOH, reinforcing its positioning as the thinnest smartphone with a 6500 mAh battery.

Led the tropicalization of the KV system for Latin American markets, translating the global “Retratos más pro” strategy into culturally relevant visuals. Focused on clarity, composition, and visual hierarchy, adapting the system across OOH, DOOH, retail, and multi-channel campaign touchpoints to ensure a consistent, high-impact brand experience.

Developed sample photo posters to translate the “Retratos más pro” strategy into visually compelling, real-use scenarios. Focused on composition, lighting, and clarity to highlight camera performance, and adapted across OOH, DOOH, retail, and multi-channel campaign touchpoints for consistent and high-impact storytelling.

A selection of video materials including TVC and retail animations for Chile, Peru, and Panama, developed to deliver consistent storytelling and adapt the campaign across key regional markets.